StandardChapter
Writing
Grammar, prohibited terms
What it is
Structured editorial guidance — grammar conventions, terminology rules, prohibited terms, style preferences.
Why it matters for image generation
Prohibited terms are often strategically critical (competitive vocabulary restrictions, legal positioning mandates, rebrand-protection rules).
Style baseline
- Style guide
- American English
- Headlines
- sentence case
Grammar rules
- Use the Oxford comma
- Numerals for 10 and above, words below
- One space after a period
Prohibited terms
- A/B testing— Use 'experimentation'.
- CMS— Use 'Content Management System' on first reference or 'Optimizely CMS' as product name.
Approved descriptors
- digital experience platform
- experimentation platform
- DXP