Optimizelymaster brand
StandardChapter

Logo

Variants, clear space, placement

What it is

The rules governing the logo — variants, permitted colour versions, clear space, minimum sizes, placement zones for compositing, and do-not-alter rules.

Why it matters for image generation

Primarily a compositing record. Generation models can't reliably reproduce a specific logo — leave the designated zone clear for post-generation compositing.

Variants

Wordmark — Full Colour

Default usage on light surfaces.

  • Brand Blue on White

Wordmark — Reversed

On dark or saturated brand backgrounds.

  • White on Brand Blue
  • White on Ink

Wordmark — Monochrome

Single-colour print, partner co-marketing.

  • Ink on White
  • White on Ink

Spec

Clear space
One O-height on all sides.
Unit source
letterform
Min size — print
1.5 inches wide
Min size — screen
120px wide
Placement zones
top-right of marketing layouts · top-left of product UI · bottom-centre for partner co-marketing

Do not alter

  • No recolouring outside approved variants
  • No rotation
  • No distortion
  • No drop shadows