CoreChapter
Identity
Who the brand is
What it is
Basic facts about the brand pack — the brand's name, what kind of pack it is, and how it relates to other packs.
Why it matters for image generation
Brand type controls pack inheritance: a sub-brand inherits from a master, a campaign pack has an expiry, a master stands alone.
Name and description
Optimizely
Optimizely is the digital experience platform that helps marketing and product teams test, learn, and ship with confidence.
Brand classification
- Brand type
- master brand