Optimizelymaster brand
CoreChapter

Colour

The complete colour system

What it is

Every defined colour with values in all standard formats, usage rules, tier classification, and (where applicable) purpose sub-palettes and context-triggered switches.

Why it matters for image generation

Colour is the most immediately recognisable brand signal. Values in HEX/CMYK/PMS cover every output context.

Palette

8 colours across the brand system.

Primary · 2

Brand Blue

high
Pantone 2728 C

Primary brand colour. Used for the wordmark and as the dominant background on hero compositions.

Yellow

high

Optimism accent — used for callouts, highlights, and Opal moments.

Secondary · 1

Iris

medium

Secondary palette anchor. Pairs with Brand Blue for depth.

Accent · 2

Coral

medium

Secondary accent for energy and emphasis. Use sparingly.

Mint

medium

Secondary accent for freshness and data positivity.

Neutral · 3

White

high

Background, reversed typography on dark colours.

Ink

high

Default body and heading colour on light backgrounds.

Cloud

high

Subtle panel and surface fill.

Purpose palettes

Locked-sequence palettes for specific applications.

extrusion

locked sequenceapproval required
extrusion_and_data_viz_only
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Accessibility

WCAG contrast pairs documented for this brand.

ForegroundBackgroundRatioGrade
#0E0E2C#FFFFFF16.8:1AAA
#FFFFFF#0037FF8.6:1AAA

<p>All product UI pairs must meet AA contrast. Marketing surfaces should target AAA where text appears over coloured backgrounds.</p>