Optimizelymaster brand
CoreChapter

Typography

Typefaces and hierarchy

What it is

The brand's typeface system — fonts, hierarchy, weights, case treatment, alignment, font availability flags, and phrase-triggered typeface rules.

Why it matters for image generation

Typography governs text-on-image generation. The font_availability flag determines whether a font can be embedded or must fall back.

Typefaces

3 typefaces in the type system.

displaylicensedhigh

Söhne

Halbfett

Test, learn, ship.

case: sentencealign: leftcolours: Ink, White, Brand Blue

Display sets the brand voice — use for hero headlines and Opal moments.

headinglicensedhigh

Söhne

Buch

Test, learn, ship.

case: sentencealign: left
bodyopen sourcehigh

Inter

Regular

Test, learn, ship.

case: sentencealign: left