Brand pack

Optimizely

master branddraft

Optimizely is the digital experience platform that helps marketing and product teams test, learn, and ship with confidence.

Core

Who the brand is

The complete colour system

Typefaces and hierarchy

Mood, categories, and composites

Tone of voice and brand instruction

Variants, clear space, placement

Signature graphic elements

Style, hierarchy, proportion

Artboard, stroke, style

Purpose, mission, named values

Grammar, prohibited terms

Columns and margins

Charts, palette, tints

Imported template gallery

Visual identity for the AI itself

Named intensity tiers

Familiarity-based calibration

Material and sensory motifs

Animation, easing, sonic identity

Compliance and positioning

Spatial design and signage