StandardChapter

Brand devices

Signature graphic elements

What it is

Distinctive graphic elements that function as brand assets — structural devices, signature motifs, branded patterns, geometric angle systems.

Devices are as recognisable as the logo and unlike logos can be generated. Capture device type, construction, and applicability.

2 brand devices.

graphic element

Eight-shade locked extrusion derived from the Brand Blue, applied to depth-rendered surfaces and data visualisation gradients.

graphic elementsingle instance

Thin keyline frame, 1.5 ratio, used to focus attention on a portrait or product image.