01
Clear
typographydesignillustration
Functional, restrained. Minimum decoration. Used for product UI and dense technical content.
Key treatments
- Single typeface weight
- Solid palette colours only
- No illustration unless instructional
ExtendedChapter
Expression
Named intensity tiers
What it is
A named, multi-level calibration scale that simultaneously governs typography, design, and illustration intensity within a single execution.
Why it matters for image generation
A named lever for controlling how intensely brand treatments are applied. Clear for functional, Expressive for campaign.
System name
Expression Levels
Levels
02
Playful
typographydesignillustration
Mixed weights, accent colours, light decoration. Used for marketing pages and event collateral.
Key treatments
- Two typeface weights
- Up to two accent colours per layout
- Optic Frame device permitted
03
Expressive
typographydesignillustration
Full creative latitude. Composite photography, extrusion palette, layered devices. Used for brand campaign and recruitment.
Key treatments
- Composite photography
- Extrusion palette
- Display typography in colour
Calibration
Level 01 for product UI. Level 02 for marketing pages. Level 03 reserved for brand campaign and recruitment.