StandardChapter
Illustration
Style, hierarchy, proportion
What it is
Rules governing if and how the brand uses illustration — style, proportion system, skin tone palette, and hierarchy relative to photography.
Why it matters for image generation
Hierarchy determines whether illustration is a primary mode or a fallback. Proportion and skin tones inform generation of figures.
System
secondary
Geometric, semi-flat figures with a single line weight. Never cartoonish, never photorealistic.
Male: 7.5 headsFemale: 7.5 heads
Skin tones
Tone 01
Tone 02
Tone 03
Tone 04
Tone 05
✓
Do
- Single line weight
- Brand palette only
- Diverse representation
×
Don't
- Cartoonish exaggeration
- Stock illustration aesthetics
- Mixing styles within one composition