Optimizelymaster brand
CoreChapter

Photography

Mood, categories, and composites

What it is

A mood brief, a named taxonomy of defined shot types, and (where applicable) a structured composite formula for brands that combine photography with other elements.

Why it matters for image generation

Photography is the highest-value section for generation quality. The mood brief translates directly into prompt anchors.

Mood brief

Real customers, real environments, real light. Optimism without theatrics.

Lighting
Natural or practical. Avoid studio kits and ring lights.
Colour treatment
Restrained grade aligned with Brand Blue and Ink. No teal-and-orange.
Subject matter
Customers, their teams, and the spaces they work in.

Avoid

  • Stock smiles
  • Studio backdrops
  • Excessive shallow depth of field
  • Heavily filtered skies

Categories

3 named shot types.

Portrait — Customer

Real customers in their working environment. Natural light, eye contact, dignified framing.

✓

Do

  • Natural or practical lighting
  • Eye contact with subject
  • Show working context (desk, screen, store, factory)
×

Don't

  • Studio backdrops
  • Stock-style smiles
  • Excessive shallow depth of field

Lands of the Liberated

Sweeping aspirational landscapes used as compositing backgrounds for portrait composites.

✓

Do

  • Horizon ~33% from top
  • Atmospheric perspective
  • Edge-to-edge composition
×

Don't

  • Recognisable landmarks
  • Heavily edited skies
  • Strong colour grades that clash with the palette

Product

Screens, devices, and UI shown in real device chrome. Always on a clean surface.

✓

Do

  • Real device chrome
  • Plain surface
  • Clear UI state
×

Don't

  • Faked UI
  • Cluttered desks
  • Tilted angles

Composite formula

A structured recipe combining distinct photographic elements.

No composite formula documented.